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Make Yourself Marketable in a Tough Economy

Learn how to market yourself: Get the training you need for a health care job.

Learn How to Land the Health Care Job of Your Dreams

Economies are cyclical, and finding a health care job in a tough economy can be a challenge. But the right attitude and approach will help you outshine the competition. If you're serious about finding a job, you'll have to be even more systematic and persistent in our global economy.

Following these essential steps will increase your marketability and help you find the health care job you've been looking for.

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Craft a Solid Resume

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Create a grammatically flawless resume that highlights your work experience and achievements. Write clearly and concisely, without sacrificing accuracy. Show off your areas of accomplishment, your teamwork and leadership skills, and your health care job experience.

The right fit is essential, as much for you as for prospective employers, so make sure that your resume shows you at your best, including any work successes and volunteer activities that truly reflect your work ethic, determination and positive attitude.

You can go online or find resources at your local library or bookstore to help you write a high quality resume. Career service centers and employment agencies may also provide sample resumes that can help you make yours as compelling as it can be.

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Develop a Plan

Think about the type of company you want to work for: its size and culture, for example. Decide which health care job or jobs suit your particular strengths and experience, and strategize your approach beforehand, so you can sell your unique qualifications when you get an interview.

You also need to determine whether to use an employment agency (or agencies), which often charge you no money but get paid by employers only when they find you a job. They can help distribute your resume and market you for health care job openings. As an added benefit, these organizations sometimes provide clients with assistance in writing resumes and sharpening interview skills.

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Interview with Pride yet Humility

Before your interview, make sure to do your research. Go online and learn all you can about the company and the health care job you're interviewing for. It will be to your advantage to know more about the company than the company knows about you.

During your interview, be sure to dress professionally, arrive a few minutes early, and tout your experience with pride but not arrogance. Remember to send a thank you letter to your interviewer afterward.

No matter how perfect your resume or how well you perform in an interview, you will probably be rejected more than once in your quest for the perfect health care job. But you can use these experiences to enhance your interviewing technique, or potentially network for a different position.

There are many stories of interviewees being called back for jobs that weren't available when they first interviewed, sometimes for positions that are an even better fit.

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Leave No Health Care Job Source Untapped

Explore every health care job resource available, research all avenues and network at every opportunity. This includes using online classified ads, newspaper ads, Internet networking sites, professional organizations, school resources, bulletin boards, friends, family and previous employers.

Also, remember to check in with your employment agency regularly, if applicable, to find out how actively they are pursuing health care jobs for you.

Rely on Health Care Education

If you've settled for a temporary job to make ends meet while continuing your search for the perfect position, take advantage of whatever tuition reimbursement program your employer offers. Get professional certification in your field, finish your bachelor's degree or enroll in graduate classes. Going to health care school not only gives you new, more marketable skills, but can also be a great source of professional contacts that can lead to the health care job you really want.

For those without a job right now, don't forgo the benefits of education. If you're worried about paying for school, look at all financial aid options. You may qualify for scholarships or loans that can help you get through a semester of courses or online training, which will enhance your professional skills and demonstrate a commitment to ongoing personal development.

Finally, seek help from your alma mater. Many schools offer career services to alumni. Benefits of these services may include access to health care job databases, resume and letter writing services, career seminars, continuing education courses and more.

Persistence Pays Off

Without a doubt, job hunting is stressful, and during tough economic times it won't be easy. But the determination to increase your education, enhance your credentials and craft a superior resume will pay off when you get the job offer you worked so hard for.

Plus, it will put you at an even greater advantage when the market turns around and you find yourself qualified for better opportunities than you ever imagined.

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Spotlight Schools

University of Phoenix

University of Phoenix makes quality higher education highly accessible for working students. Whether you're seeking an associate's, bachelor's, master's or doctoral degree, we can help you reach your goal--and sooner than you may think.


Keiser University

Whether your goal is to improve your employability, develop leadership skills, enhance your education, improve your life, or simply study for the enjoyment of learning something new, Keiser University is designed around your needs.


Sanford-Brown Institute

At Sanford-Brown Institute, we focus your study into a short-term program enabling you the opportunity to customize your skills successfully to the specific needs of a health care setting.